Skin loving
since day one

Our first users are now all grown up.

How our story began...

2014

Our founders Gerald and Sven set out to revolutionize the baby care market, leaving their jobs at Procter & Gamble.

2015

It all started, this time not in a garage, but where Sven's diaper-changing table still stands today.

2016

After 12 months of searching for the perfect material to make our diapers, we were finally happy and began production.

2017

We launched in Germany, Austria, Switzerland, France and the Netherlands, as well as Italy and Spain.

2022

We kept on growing and proudly shipped over 500 million diapers to families across Europe.

2024

In April, we launched in the US to delight even more families across the globe.

1/6

Where our LILLYDOOs are born...

Germany, Frankfurt

...defined and designed.

Consciously different.

Like you, we only want the best for your little one. That's why we put our all into developing awesome products that work well, without all the unnecessary extras. Because sometimes less is simply more.

Consciously different.

Like you, we only want the best for your little one. That's why we put our all into developing awesome products that work well, without all the unnecessary extras. Because sometimes less is simply more.

We're the diaper brand you can trust.

Gentle to babies' skin and the planet

We're reducing our eco footprint, so we can leave a greener planet for the next generation. We're not perfect yet but we're getting there one step at a time.

Any questions?

We'd love to get to know you. Contact us and become part of the LILLYDOO family.

support@lillydoo.com