Privacy Policy

This Privacy Policy describes the privacy practices of LILLYDOO, Inc. and our subsidiaries and affiliates (collectively, "LILLYDOO", "we", "us" or "our") in connection with the this Website (the "Service"), and the choices available to you with respect to your personal information.

At LILLYDOO, we are committed to protecting the privacy of our members and website visitors. Our privacy policy clearly outlines our dedication to safeguarding your privacy. We reserve the right to modify this policy at any time.

For the purposes of this Privacy Policy, unless otherwise stated, "personal information" means information relating to an identified or identifiable individual and does not include aggregate information or information that does not identify you.

This privacy Policy outlines how LILLYDOO Inc. collects and utilizes the personal data you provide to us on our website. It also details your rights regarding our use of your personal data and how you can access and update this information.

Collection and Use of Information

We collect personal information from you in order to provide an efficient, meaningful, and customized experience for you on the Website. The information we collect may include, but is not limited to, the following:

• If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information
• Preferences information such as product wish lists and marketing preferences
• Your Site activity and behavior (described more fully below in the following sections of our Privacy Policy “Targeted Advertising”, “Cookies and other technologies” and “Web Beacons”).
• Information you voluntarily provide to us in connection with your voluntary participation in a marketing activity or research study such as your buying habits, preferences and opinions on products and services we may offer

As is true of most websites, we automatically gather information about your device, including: We collect the following information about your visit: your IP address, the time and date of your visit, the type of browser you are using, the last website you visited before coming to ours, the operating system you are using, the version of the software we use to run our site, the platform you are using to access the internet, the version of that software, the time you visited our site, the unique identifier for our application, the version of our application, the unique identifier for your device, the identifier for advertising on your device, the identifier for vendors on your device, and the identifier for your iOS device. Additionally, we collect the following information: Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), model, manufacturer, and operating system version of the device; session start and stop times; locale (specific location where a given language is spoken); time zone; and network status (WiFi, etc.). This information may be used for system administration and improvement, order verification, marketing, and system troubleshooting purposes.

We use this information to:

• Assess the needs of your business to determine suitable products
• Send you marketing and promotional communications
• Respond to your questions and concerns
• Improve our website and marketing efforts
• Conduct research and analysis
• Display content based upon your interests

Information Sharing

We will share the categories of your personal information identified above with certain third parties in the U.S. and Europe that perform services on our behalf (hereinafter referred to as “Service Providers”). The services provided by those third-party Service Providers may include: operating the website, hosting the website, providing the products and services you request, product fulfillment, fraud protection and credit risk reduction, marketing and promotional material distribution (including direct mail marketing), promotions fulfillment and website evaluation. Please be aware that those third-party service providers are not authorized to use or disclose personal information you provide to us on or through this website for any purpose other than to perform the services designated by us.

Furthermore, we and our third-party service providers in the U.S. and Europe may also disclose your personal information:

• As required or permitted by law, or when we believe in good faith that disclosure is necessary under the law, such as to comply with a subpoena, in response to a search warrant or other legally valid inquiry, order or similar legal process, including requests or orders from regulators
• To investigate both in the case of a breach of an agreement or contravention of law
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, establish, exercise or defend a legal claim, investigate fraud or respond to a government request
• To any other third party with your prior consent to do so

If LILLYDOO Inc. engages in a joint promotion with an affiliate and/or partner, we may share your contact information with our affiliate and/or partner to be used in relation to the promotion. We may also share aggregated or non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties such as advertising partners.

In the event of a merger, acquisition, or sale of all or a majority portion of TLILLYDOO's assets, you will be notified via email or a prominent notice on our website or both of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Third Party Websites

Please be aware that our Site may contain links to third-party websites or social media platforms. When you click on a link to any other website or location or social media platforms, you will leave our Site and go to another site, and another entity may collect personal information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or platforms, or their content. Please be aware that this Privacy Policy does not apply to third-party websites, platforms, or content, or to any collection of your personal information after you click on links to such third-party websites. We encourage you to read the privacy policies of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites.

We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes to the extent permitted by law, including the California Consumer Privacy Act of 2018 (“CCPA”) as applicable. We will store personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. If you are a resident of certain states, you may have the right to request the deletion of your personal information. We will use commercially reasonable efforts to honor your request where required by law. However, please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). Please be aware that when we delete any information, it will be deleted from the active database. However, it may remain in our archives. We may also retain your information for fraud prevention or similar purposes.

Should you have any queries, please do not hesitate to contact us via email at privacy@lillydoo.com.

Targeted Advertising

We may work with third parties, such as advertising networks and ad exchanges, that use tracking technologies on our websites to serve targeted advertisements on our behalf and/or on behalf of other advertisers on the Internet. We may also use third-party analytics service providers to analyze and provide us and/or third parties with information about the use of these advertisements on third-party websites and the viewing of the advertisements and our content. Advertising networks are third parties that display advertising based on your activities (including previous visits to our websites) on the internet and mobile media. This is known as targeted advertising. Targeted Advertising (also known as Behavioral Ads) uses information collected on an individual's web browsing behavior on one website (such as the pages they have visited or the searches they have made) in order to target advertising to that individual on another website. Targeting called Cross Device Tracking can also take place across devices such as tablets, smartphones, laptops and smart televisions. Third parties collect this information by placing or accessing cookies or other tracking technologies in your browser when you visit this, or other, websites.

Behavioral Ads enable us to target advertisements to you for products and services in which you have demonstrated an interest. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below. Our third party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. Third-party technologies may be set to perform a number of functions, including: (a) delivering advertisements to users based on their interests; (b) preventing users from seeing the same advertisements repeatedly; and (c) understanding the effectiveness of advertisements delivered to users. Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

While various companies are utilized by sites to serve advertisements, you may wish to visit http://www.networkadvertising.org/optout_nonppii.asp, which provides information regarding this practice by Network Advertising Initiative (“NAI”) members and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Please note that opting out of one or more NAI members does not mean that you will no longer receive any targeted content and/or ads. You may also opt out of receiving behavioral ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at http://www.aboutads.info/choices/rs. This will ensure that you are no longer allowed under their own rules to deliver behavioral ads to you, but do not. Please be aware that if your browser is configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use multiple devices or change web browsers, your opt-out may not be effective. We cannot be held responsible for the effectiveness of or compliance with any third parties’ opt-out options or programs.

Cookies and Other Tracking Technologies

This Site uses cookies and other tracking technologies. Cookies are small text files of information stored by the Internet browser on your computer's hard drive. For example, cookies may be used to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Some cookies are served by us, and some are served by third parties who are delivering services on our behalf.

The settings feature on most browsers will inform you of the options available to prevent your browser from accepting new cookies, to be notified when a new cookie is received, or to disable cookies altogether. Some cookies are essential for the functioning of the Site, and without them, you may not be able to take advantage of some of the essential features. For instance, if you block certain cookies, you may not be able to add items to your Shopping Cart or proceed to Checkout via Amazon. You may set your Internet web browser to refuse cookies or to remove cookies from your hard drive. However, our Site does not recognize “Do Not Track” signals, as most sites do not. We do recognize signals from the Global Privacy Control. You can also learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to block them using different browsers.

Web Beacons

Our website utilizes electronic images, commonly referred to as web beacons (also known as single-pixel gifs), in conjunction with cookies to compile aggregated statistics. We utilize a third- party vendor to gather aggregated information about how you and others utilize our website. For instance, we can ascertain the number of users accessing a specific page and the links they have clicked on. This data allows us to gain insight into how our website is being used and to tailor the user experience to suit individual preferences.

Security

The security of your personal information is important to us.

We follow reasonable and generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Site, you can contact us via email cc-support@lillydoo.com.

About Children

We do not intentionally gather personal information from visitors who are under the age of 13. If you believe that we might have any personal information from a child under 13, please contact us at cc-support@lillydoo.com.

Notification of Privacy Statement Changes

Please be aware that we may update this Privacy Policy to reflect changes to our information practices. We encourage you to periodically review this policy for the latest information on our privacy practices.

A Note to Certain Users Outside of the United States

This site is intended to facilitate the sale of goods and services to residents in the United States. If you are a non-U.S. or non-E.U. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. Furthermore, your personal information may be processed in the country in which it was collected, as well as in other countries, including the United States. In these countries, the laws regarding the processing of personal information may be less stringent than in your country of residence. Consequently, your personal information may be accessed by the courts, law enforcement, and national security authorities as required under the laws of those jurisdictions. By providing your data, you consent to such transfer.

U.S. State Privacy Rights

In accordance with the laws of certain U.S. states, we are required to provide information to residents of those states and to grant them rights with respect to personal information that we collect or store about them.

Should you wish to request access to or deletion of your personal information, please send an email to cc-support@lillydoo.com.

HIPAA

Please be advised that LILLYDOO Inc. is not covered by HIPAA. The HIPAA privacy rules apply to health plans, healthcare clearinghouses, and any healthcare provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the "covered entities"). Additionally, the rules apply to their service providers ("business associates"). Please be aware that the information you provide to LILLYDOO Inc. is not protected by the HIPAA privacy rules and regulations.

Notification of Privacy Statement Changes

This Privacy Policy may be updated from time to time to reflect changes to our information practices. If we make material changes, we will notify you by posting a notice on this website prior to the change becoming effective. We encourage you to periodically review this policy for the latest information on our privacy practices.

Contact Information

You can contact us about this Privacy Policy by writing or emailing us at the address below:

LILLYDOO, Inc.
101 Montgomery Street Suite 1900
San Francisco, CA 94104
Email: privacy@lillydoo.com

California Privacy Rights Metrics

This notice section applies to California residents and supplements the Privacy Policy. As defined by the California Consumer Privacy Act of 2018 (“CCPA”), the categories, business or commercial uses, sharing practices, and sources of personal information are set forth below. For further details, please see the “Collection and Use of Information” and “Information Sharing” sections of our Privacy Policy..

The categories of personal information LILLYDOO collects about you

In the twelve months preceding the date of this Privacy Policy, we may have collected the following categories of personal information listed below. We will continue to collect the same categories of personal information:

• Identifiers such as IP address
• Commercial information, including records of products purchased or considered, purchase tendencies
• Internet or other electronic network activity information; device and browser information; browsing and search history on our website and other movements on our website, information about your interaction with our website and advertising
• Geolocation data, e.g. For instance, if you enable location sharing on your mobile device,
• Other identifier such as name, email address, postal address, telephone number, and text information, when you contact our customer service (based on the information you provide us with)
• Inferences, such as product recommendations based on your browsing behavior

The purpose for collecting your personal information

• To respond to customer service requests
• To do business with our vendors and suppliers
• To display content based on your interests and conduct research and analysis
• To improve our website and marketing efforts
• We may use inferences to display content based on your interests

The categories of third parties to whom we disclose your personal information

• We may disclose identifiers to the following categories of third parties for the purposes of assisting with customer relationship management, operating, analyzing and displaying content on our Site, providing analytics information, operating our customer service call center, assisting with marketing and advertising, providing site hosting and IT support, and managing business contact information.
• We may share protected class information with the following categories of third parties for business purposes: service providers that assist with customer relationship management, analytics, and marketing and advertising.
• We may share commercial information with the following categories of third parties for business purposes: Service providers that assist with customer relationship management services, including the operation, analysis, and display of content on our website, the provision of analytics information, the operation of our customer service call center, and the assistance with marketing and advertising.
• We may disclose internet or electronic network activity information to the following categories of third parties for business purposes: Service providers that assist in the operation of our IT systems, including those that provide security services, assist with marketing and advertising, and provide analytics information.
• We may share geolocation data with the following categories of third parties for business purposes: service providers that assist us with marketing and advertising.
• We may disclose inferences for business purposes to the following categories of third parties: service providers that assist with advertising, marketing, and analytics.

We “sell” personal information to third-party digital advertising networks by allowing such third parties to place cookies or other trackers on our Website that may collect information about your online activities over time and across different websites or applications. These parties may then use the information they collect to provide you with personalized content and present you with third-party products. This constitutes the sale of personal information as defined by the CCPA. The information collected by cookies and other advertising technologies and therefore sold includes your site activity and behavior, as well as web browsing behavior on one website (such as the pages visited or the searches made) in order to target advertising on another website. This is described in more detail in the following sections of our Privacy Policy: “Targeted Advertising”, “Cookies and other technologies” and “Web Beacons”.

The categories of sources from which your personal information is collected and was collected within the past twelve months

• You, the consumer, when you provide us with personal information directly and when we collect it automatically based on your interactions with the Site
• Customer information we purchase from third parties
• Other sources: if you engage with us as a representative of a vendor or supplier

Right to Know and Delete

In accordance with the CCPA, California residents have the right to request information about and the deletion of personal data that we have collected. However, certain limitations apply.

When exercising your right to know, you have the right to request the following from us:

• The categories of personal information we collect about you;
• The categories of sources from which we collect your personal information;
• The business purpose for collecting your personal information;
• The categories of third parties with whom we share your personal information; and
• The specific pieces of personal information we have collected about you in the previous 12 months.

To request access to or deletion of your personal information, please submit your request to cc-support@lillydoo.com.

Right to Opt-out

In accordance with the California Consumer Privacy Act, we utilize third-party advertising cookies and other technologies to collect and utilize personal information. Should you wish to opt out of this practice, please submit an opt-out request via email to cc-support@lillydoo.com. We will comply with all applicable laws regarding this matter. If you choose to opt out, we will stop transferring certain information related to our advertising technologies, as outlined in our Privacy Policy.

Your Rights – Additional Information

In order to process your CCPA requests, we must verify your identity.

Please be aware that these rights are subject to certain exceptions and exemptions, as well as certain steps we must take to verify your identity. If you exercise any of your rights under the CCPA, Honest will not deny service, offer a different price or rate for our services, provide you with a different level of service, or discriminate against you in any way because you have exercised those rights.

When you submit a request to know or delete your personal information, we will verify your identity by asking you for identifying information and attempting to match it with the information we have on file about you.

Authorized Agents

You may designate an agent to submit requests on your behalf. The agent must be a natural person or a business entity that is registered with the California Secretary of State.

If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process:

Requests to Know or Delete Personal Information: If the agent submits requests to access, know, or delete your personal information, the agent will need to provide us with your signed permission indicating that the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.

California “Shine the Light” Law

If you are a California resident and have an established business relationship with us, you may request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year.

To request a notice, please submit your request to: cc-support@lillydoo.com.

Virginia Privacy Rights

If you are a Virginia resident, the Virginia Consumer Data Privacy Act (“VCDPA”) grants you the following rights with respect to the Personal Information we collect about you:

Right to Know: Virginia residents have the right to confirm whether or not we are processing their Personal Information and to access such data, including by obtaining a copy of data that they previously provided to us.

Right to Delete: Virginia residents have the right to request deletion of their Personal Information that we have collected about them and to have such information deleted, subject to certain exceptions.

Right to Correct: Virginia residents have the right to ask that we correct inaccuracies in their Personal Information, taking into account the nature of personal data and purposes of processing such information.

Right to Opt Out of Targeted Advertising: We engage in targeted advertising. You have the right to ask us to stop processing your personal information for targeted advertising, consistent with the VCDPA.

Exercising Your Rights and How We Will Respond

To exercise your rights to access, delete or correct your personal information, contact us at cc-support@lillydoo.com.